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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Wed, 23/02/2011 - 08:54
Rising petrol prices have stalled BP’s recovery from the Gulf of Mexico oil spill despite early signs of recovery in the eyes...
Tue, 22/02/2011 - 18:27
Advertising during the US Super Bowl can deliver huge returns for brands and are as closely watched as the game itself. This...
Mon, 21/02/2011 - 17:28
Clothing designer Kenneth Cole’s controversial personal Twitter post, using the passionate Cairo protests to promote his spri...
Wed, 16/02/2011 - 18:35
Energy giant British Gas has teamed up with Nectar, the nation’s most popular loyalty scheme, to offer the chance for custome...
Tue, 15/02/2011 - 10:02
Consumer perception scores for Taco Bell fell fast in the wake of an Alabama law firm filing a class-action lawsuit against t...
Mon, 14/02/2011 - 14:26
The last time IBM, the technology and consulting US multinational, crossed over to the mainstream was 14 years ago in 1997, w...
Wed, 09/02/2011 - 11:25
BrandIndex scores for the cruise line sector suffered due to a couple of incidents which occurred in late 2010 involving crui...
Tue, 08/02/2011 - 17:58
The Co-operative launched a new multi-platform campaign on January 3 to assert their position in the food market as a values...
Thu, 03/02/2011 - 14:16
The notion that the British are obsessed with the weather seems to be true judging by Walkers' new promotion which gave consu...
Wed, 02/02/2011 - 10:47
Following last week’s sexism scandal that saw Andy Gray and Richard Keys leave Sky Sports, we have taken a look at how the co...
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