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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Fri, 25/03/2011 - 15:56
Dairy Queen, the US chain of soft serve ice cream and fast food restaurants, has been fast out of the blocks in 2011 with mar...
Thu, 24/03/2011 - 14:41
AT&T, the largest US telecommunications group, recently announced their bid to acquire T-Mobile USA from Deutsche Telekom...
Mon, 21/03/2011 - 14:04
BT, the UK’s largest communications services provider, revealed the latest episode in the ongoing ‘ad-opera’ featuring fictio...
Thu, 17/03/2011 - 11:00
St. Patrick's Day is celebrated by the Irish and Irish at heart with parades, music, green attire and Irish food and drink. T...
Fri, 11/03/2011 - 17:30
January saw the BrandIndex team going bananas over innocent’s new superhero smoothie ad, crowning it ‘Campaign of the Month’...
Thu, 10/03/2011 - 15:56
Taco Bell's recent fight against claims that its ‘seasoned beef’ taco filling is only 36% meat has had a major impact on the...
Wed, 09/03/2011 - 11:24
On March 2 2011, Steve Jobs CEO of Apple unveiled the iPad 2, the successor to the extremely popular iPad. The iPad 2 will b...
Thu, 03/03/2011 - 10:06
Over the last week we have seen three of the major UK banks - HSBC, Lloyds Banking Group and Royal Bank of Scotland (RBS) ann...
Fri, 25/02/2011 - 12:20
Just two days after NASA engineers cleared Toyota of electronic flaws in its throttle control system, the company's battered...
Thu, 24/02/2011 - 12:12
Lynx, the Unilever owned personal care brand, launched a new global campaign this month to promote new fragrance ‘Excite’. Th...
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