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Based on BrandIndex data, the articles explore public perception of brands during breaking news, product developments and communications campaigns.

Latest Articles

Tue, 19/04/2011 - 08:36
The recent Southwest Airlines plane grounding after a fuselage rupture is the company's biggest consumer perception setback s...
Fri, 15/04/2011 - 09:09
Nintendo came under fire earlier in the month as UK press reported that thousands of British consumers claimed to suffer from...
McDonald's image
Thu, 14/04/2011 - 10:21
McDonald's recent announcement that they would be hiring 50,000 in the US boosted corporate Reputation scores for McDonald's...
Thu, 14/04/2011 - 10:07
GE's reputation has suffered since revelations of its aggressive tax avoidance efforts first surfaced in the New York Times,...
Wed, 13/04/2011 - 17:28
The dominance of Internet Explorer as an Internet browser is not matched by the British public’s perception of it, data from...
Thu, 07/04/2011 - 14:19
April is US tax month, and storefront chain H&R Block and software product TurboTax have been trying to outdo one another...
Saudi Arabia
Wed, 06/04/2011 - 12:13
During late summer of 2010, BlackBerry faced a near-crisis in the Middle East and Asia. Governments in the UAE, Saudi Arabia...
Wed, 06/04/2011 - 08:41
Sometimes no change at all can be as interesting as dramatic movements and that is certainly the case when we look at brands...
Wed, 30/03/2011 - 18:05
A glance at the online sector in BrandIndex quickly reveals the truth behind the belief that tech start-up success is dominat...
Wed, 30/03/2011 - 13:46
Adidas launched their ‘biggest ever’ campaign in March, a star-studded affair, bringing together a whole host of A-listers in...
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