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July's top US Buzz Improvers

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Mon, 30/07/2012 - 19:28

July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances divisions. It announced that it is adding 3D-enabled gaming to its Smart TVs. But it is likely the company’s smartphone division that has generated the most Buzz – LG has been tapped to develop a flagship smartphone with a quad-core processor which has caught the media’s attention.

A&W, the root beer brand and popular summer refreshment, comes in at this month's number two.

SyFy’s spooky content might not be for everyone, but consumers have rated the network as the third top improver. The TV network’s most popular shows from July have been Warehouse 13, Alphas, Destination Truth, Haunted Highway, Haunted Collector and School Spirits. It recently announced that Paranormal Witness, Collection Intervention and FaceOff would be coming soon to the channel.

Taco Bell’s Doritos Locos helped give the brand the biggest improvement in perception out of all quick service restaurants earlier this year. The dining brand recently made moves to cater for upscale diners with its Cantina menu, but perception has improved across the board.

Diet Pepsi shows that some brands don’t need to be an Olympic sponsor to get a significant perception boost. But Pepsi has by no means shrunk into the limelight – the soda giant announced that it has scored a multiyear deal with the NFL to sponsor the Super Bowl halftime show. Consumers looking to slim down this month may have contributed to the diet drink’s perception boost. Pepsi also recently announced it is on the hunt for a healthier version of its drinks, with no calories and artificial sweeteners.

Hewlett-Packard is the second electronics brand to make it into this month’s improvers list. The release of the HP Envy Spectre Ultrabook in May kept the company in the headlines. The company also announced at the beginning of June it would be using solar energy at its data center which may have generated positive buzz for the brand.

Perception of Miller beer has improved in time for the summer. The brewing company has continued its summer advertising campaign with TV spots “Girlfriend” and “Roadie”. The “It’s Miller time” commercials introduce a comedy take on the average night out, catered for its key consumer base of young adults.

Diet Mountain Dew is the eighth top mover in a drinks-dominated Buzz improvers list. The drink launched a new flavor in June called ‘The Dark Knight Rises’ and broadcast TV commercials with store displays under the tagline “Go Inside Gotham City”. With this kind of high profile collaboration, it’s no surprise perception has risen among US consumers.

Facebook launched a new plugin this month, the Recommendations Bar, which displays a pop-up window at the bottom of articles with personalized recommendations. It already launched a Beta version which rolled out to consumers this month. Students – a key consumer base for the Facebook – are also home for the summer, so perception could be higher as this group seeks to stay in touch using the site.

The Discovery Channel has gained attention for a range of original shows this summer, with Deadliest Catch, Gold Rush, Mythbusters and American Guns rating high. Consumers also have new episodes of Man Vs. Wild and Surgery Saved My Life to add to their viewing schedule.

July's US Buzz Improvers
July's US Buzz Improvers
People Illustration