Technology & Telecoms
US
Tue, 22/01/2019 - 17:31
With a growing subscriber base (currently 139 million) and its first-ever Academy Award nomination for best picture (Alfonso...
US
Thu, 20/09/2018 - 21:35
Of all the things corporations want, young consumers talking about their brands in a positive light — whether in person...
US
Thu, 23/08/2018 - 15:22
As ride-sharing services Uber and Lyft continue to grow in prominence across the country, new data from YouGov BrandIndex sho...
US
Thu, 16/08/2018 - 16:03
As Pinterest reportedly prepares to go public sometime next year, new data from YouGov BrandIndex reveals that US adults have...
US
Thu, 10/05/2018 - 17:01
Parent company Snap Inc.'s first quarter financial results for 2018, released May 1, disappointed investors, sending the...
Singapore
Thu, 03/05/2018 - 04:07
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant r...
US
Wed, 02/05/2018 - 16:26
In 2015, Microsoft CEO Satya Nadella said, “We want to move from people needing Windows to choosing Windows, to loving...
US
Thu, 25/01/2018 - 15:27
Since forming a digital wallet partnership with Google last April, online payment facilitator PayPal made one of the biggest...
Singapore
Mon, 22/01/2018 - 11:58
Following several lawsuits claiming that Apple’s iPhone batteries were designed to slow down over time, the company...
US
Thu, 11/01/2018 - 16:35
With an IPO on the horizon, Spotify may have a leading 35% market share in the streaming music sector, but rival Pandora domi...
US
Wed, 03/01/2018 - 16:12
Following several lawsuits claiming that Apple’s iPhone batteries were designed to slow down over time, the company...
US
Thu, 07/12/2017 - 15:55
The top brands which combined the largest brand health gains with increased purchase consideration across 2017 mostly fe...
UK
Thu, 02/11/2017 - 12:00
Chinese mobile phone brand Huawei recently announced plans to expand its digital marketing strategy in Europe.
The bran...
US
Wed, 18/10/2017 - 15:53
The Samsung Galaxy’s general consumer impression levels recovered from last fall’s Note 7 recall crisis just as i...
US
Wed, 27/09/2017 - 14:49
Android and Oreo are both looking like smart cookies after the new Android Oreo operating system appears to have given both b...
China
Thu, 14/09/2017 - 08:44
This month, smartphone producer Xiaomi Smartphone is the brand that has achieved the greatest uplift in its Ad Awareness scor...
US
Tue, 12/09/2017 - 15:07
After Verizon announced plans to slow down streaming speeds for its unlimited data users, rival AT&T passed Verizon...
US
Mon, 31/07/2017 - 20:53
eBay’s new “Fill Your Cart With Color” campaign appears to have elevated the online commerce company to its...
US
Tue, 25/07/2017 - 20:02
Ahead of eBay’s quarterly report, YouGov for Traders takes a look at the internet giant’s reputation with US consumers and ex...
US
Thu, 29/06/2017 - 21:46
After a raft of new product announcements at its June 5th Worldwide Developers Conference (WWDC) in San Jose, Apple hit a 16-...
US
Wed, 07/06/2017 - 20:44
The back-to-back launches of season two of “The Path” and especially the acclaimed series “The Handmaid’s Tale” seem to help...
UK
Wed, 31/05/2017 - 10:05
Once again an airline is in the headlines for the wrong reasons. This time it’s BA trying to recover its reputation fol...
US
Thu, 20/04/2017 - 01:02
With the imminent release of the Galaxy S8 phone, Samsung’s consumer perception caught back up with Apple after its devastati...
US
Fri, 24/03/2017 - 14:02
Changing its name to Spectrum may have been the best thing to happen to Time Warner Cable after merging with Charter.
Since...
UK
Fri, 24/03/2017 - 12:40
Earlier this month Spotify announced that it had reached 50million pay subscribers, as it continues to battle against Apple M...
US
Thu, 16/03/2017 - 13:51
The smoke is clearing in the unlimited data war between wireless carriers and T-Mobile seems to have emerged the leader.
T-M...
UK
Wed, 15/03/2017 - 14:01
Ordinarily, when a new device hits the market, the talk is of innovation and revolutionary new features.
However, the big sto...
US
Fri, 10/03/2017 - 01:10
Avocados From Mexico is the only Super Bowl advertiser to make significant gains in all three key consumer perception metrics...
US
Thu, 26/01/2017 - 14:27
Two of the four major wireless phone brands have experienced significant value perception declines with consumers for the las...
US
Tue, 10/01/2017 - 21:02
Samsung is rebounding from its Galaxy Note 7 crisis in some key perception metrics, even passing Apple on the way back up, ac...
US
Tue, 06/12/2016 - 12:53
Hospitals and treatment clinics dominate YouGov BrandIndex’s first Brand Advocacy rankings, brands which receive the highest...
US
Sun, 20/11/2016 - 17:43
New data from YouGov Profiles finds that 58% of consumers think marketers are trying too hard with emojis in ad campaigns.
La...
US
Wed, 02/11/2016 - 12:58
Putting Verizon’s former “Can you hear me now” pitchman Paul Marcarelli front and center of their own campaign, along with in...
US
Wed, 19/10/2016 - 13:52
Two years ago, Fox News Channel was the 10th best perceived brand by Republicans. Last year, they slipped to number 15, and n...
US
Wed, 12/10/2016 - 14:46
Reaction to the new iPhone 7 across a few key demographics has been muted this year compared to the iPhone 6S introduction in...
US
Wed, 12/10/2016 - 02:37
This week Galaxy Note 7 announced that it is permanently ceasing production. The small rebound made by the brand in consumer...
US
Wed, 21/09/2016 - 22:36
Both Samsung and Wells Fargo, possibly facing their worst crises in recent memory, have seen their consumer perception fall i...
US
Wed, 21/09/2016 - 22:09
Actor Matthew McConaughey’s first advertising directorial effort as Wild Turkey’s creative director seems to be off to a slow...
US
Fri, 16/09/2016 - 13:36
Apple’s iPhone 7 announcement appears to have stemmed a consumer perception decline over the past several weeks, but consider...
US
Mon, 12/09/2016 - 13:49
In the summer marketing battle for consumer hearts and wallets, the five that gained the most this past June through August w...
US
Wed, 07/09/2016 - 15:42
Samsung’s nine-month consumer perception lead versus rival Apple, an advantage mostly due to Apple’s year-long declining sco...
US
Thu, 25/08/2016 - 18:28
Consumer perception of the four major mobile carriers is the tightest it’s been in six years, thanks to Verizon’s slow recove...
US
Wed, 24/08/2016 - 18:38
United Airlines, NBC-TV, and BP had the most statistically significant consumer perception gains over the course of the Rio O...
US
Wed, 17/08/2016 - 17:00
With four of the top 10 Olympic advertising spenders in the automotive category – and BMW leading the way at $28.7 million ac...
US
Wed, 17/08/2016 - 13:10
YouGov data - based on over 17,000 interviews - shows opportunities of gaming for brands
Pokémon Go has been massively popula...
US
Thu, 11/08/2016 - 15:19
As we noted recently, data from YouGov Profiles suggests that the act of moving from one home to another can provide people t...
US
Wed, 27/07/2016 - 17:17
Visions of a utopic society, where robots do all the work while humans enjoy all the leisure, have largely come and gone. Tod...
US
Tue, 05/07/2016 - 19:27
While many factors, from ad fatigue to new technology, may tempt people to ditch their cable provider, the act of moving home...
US
Wed, 15/06/2016 - 13:53
While Amazon, Band-Aid and Craftsman remain the three best perceived brands by fathers this year, three new brands have enter...
US
Thu, 02/06/2016 - 19:26
Republican consumers still seem to be wary of Facebook three weeks after reports surfaced about liberal bias in the social ne...
US
Thu, 02/06/2016 - 18:58
Lyft’s promotional and marketing spending blitz aimed to take market share away from Uber seems to be helping them. Lyft reac...
US
Thu, 26/05/2016 - 14:25
More than two years after customer service dissatisfaction tales went viral after its February 2014 Time Warner Cable merger...
US
Tue, 17/05/2016 - 18:08
The Instagram logo backlash has the hallmarks of many past social media storms around brand logo changes – like a yo-yo, perc...
US
Fri, 29/04/2016 - 03:15
Looking to date a Republican? Your odds will be better if you sign up for eHarmony or Zoosk – their users tend to lean far mo...
US
Wed, 27/04/2016 - 16:18
In the two weeks since 36,000 Verizon workers went on strike, the consumer perception levels of both Verizon Wireless and Ver...
US
Fri, 01/04/2016 - 15:47
Google is the brand millennials say they’d be proudest to work for, followed in the top 10 ranking understandably dominated b...
US
Thu, 31/03/2016 - 19:35
Snapchat appears to be slowly turning into a millennial woman-dominated app.
Millennial women have not only passed men in the...
US
Thu, 24/03/2016 - 13:35
The newly-announced smaller, cheaper iPhone SE may close the value perception problem it has not only with Android owners but...
US
Fri, 04/03/2016 - 21:41
Apple’s public battle with the FBI to gain access to the San Bernadino shooter’s iPhone has not impacted the electronic compa...
US
Wed, 18/11/2015 - 13:42
Social media networks Facebook and Pinterest have seen two of their most important consumer perception metrics hit new highs...
US
Sun, 08/11/2015 - 22:40
In the run up to the holiday season DirectTV dominates the top five Cable and Satellite rankings. Measured by Buzz score ove...
US
Fri, 06/11/2015 - 16:09
On October 8th, Facebook announced it would leverage six new emotional reactions to posts and comments, expanding on the “Lik...
US
Wed, 16/09/2015 - 21:44
In the battle for second and third place behind the runaway leader Netflix, Hulu’s recent aggressive content acquisitions and...
US
Wed, 02/09/2015 - 22:56
Three weeks since Vanity Fair’s stinging article about mobile dating, perception of Tinder and OK Cupid have split along gend...
US
Tue, 23/06/2015 - 19:15
After a long climb through a flurry of critical press and combative local legislation, Uber has broken through into positive...
Thailand
Tue, 23/06/2015 - 07:17
Samsung and Apple have dominated the premium smartphone market in Thailand in recent years. After the global success of Apple...
UK
Wed, 17/06/2015 - 10:16
Apple’s announcement it is to enter the music streaming industry points towards the way we will access music in the yea...
US
Tue, 16/06/2015 - 16:32
Band Aid knocked Craftsman out of the top spot down to number three to become the best perceived brand by fathers this year....
US
Wed, 10/06/2015 - 02:58
Amazon has jumped from last year’s number six position to take the top spot as this year’s best perceived brand by LGBT Ameri...
US
Tue, 26/05/2015 - 20:32
While Charter is a marked consumer satisfaction improvement over Comcast in its $55 billion purchase of Time Warner Cable, it...
UK
Wed, 13/05/2015 - 09:42
Last week brought great news for BT as they announced a pre-tax profit of £3.17billion, up 12% from the 12 months to Ma...
US
Tue, 12/05/2015 - 17:24
For $4.4 billion, Verizon is buying the social media brand with the second lowest brand health, with only mySpace having a lo...
US
Singapore
Thu, 23/04/2015 - 14:51
The Singtel-Gushclould incident was the talk of the town (that town being Singapore) last month over a campaign which apparen...
UK
Wed, 22/04/2015 - 13:49
The streaming service Netflix recently announced that it had passed the 60million subscriber mark worldwide.
Roughly 40milli...
US
Thu, 26/03/2015 - 14:58
In the first week of NCAA’s March Madness, Coke and AT&T appear to have moved the needle the most on three important cons...
US
Wed, 18/03/2015 - 20:32
Apple’s March 9th press conference demonstrating its forthcoming watch appears to have caused a spike in attention and word o...
UK
Wed, 18/03/2015 - 09:49
With 1.3 billion users worldwide, you could be forgiven for suggesting that Facebook is not in urgent need of a prominent adv...
US
Thu, 05/03/2015 - 17:11
Facebook gets higher levels of recommendations to friends and family in Brazil than any other major country, according to You...
US
Wed, 25/02/2015 - 15:35
A substantial boost in consumer ad awareness has not been able to give Sprint’s “Cut Your Bill In Half” promotion “legs” sinc...
US
Wed, 25/02/2015 - 14:22
Early February reports about Samsung’s SmartTV privacy policy, which warned that sensitive, spoken, information could be capt...
US
Fri, 06/02/2015 - 16:53
Pepsi’s anti-cyberbullying campaign with the #makeithappy hashtag, along with McDonald’s push to “Pay With Lovin’” appear to...
US
Thu, 29/01/2015 - 16:22
Auto and soft drink brands have taken the lead among the Super Bowl advertisers which have moved the consumer perception need...
US
Fri, 19/12/2014 - 19:07
The Sony Pictures cyberattack – which unveiled controversial insider e-mails to the public -- has brought the Sony brand to i...
US
Tue, 09/12/2014 - 21:09
Facebook may have an outsized lead in current site visitors over its rivals, but competitors such as YouTube, Yahoo, Pinteres...
US
Tue, 11/11/2014 - 16:28
People are more satisfied with their mattresses than their cars, credit cards or their favorite beers or sodas. They also der...
UK
Wed, 22/10/2014 - 09:38
In recent days, hundreds of thousands of Snapchat images stored on a third party website were leaked online by internet hacke...
UAE
Wed, 15/10/2014 - 14:50
The battle between Apple and Samsung to win the hearts of consumers is well known. Time and again both companies strategicall...
US
Thu, 09/10/2014 - 22:31
Just as Apple’s iPhone 6 launch hoopla was subsiding after having reached its highest consumer perception levels in two years...
US
Thu, 02/10/2014 - 17:08
Despite heavy media and shareholder scrutiny of Yahoo’s direction - activist shareholder group Starboard Value urged the comp...
UK
Wed, 20/08/2014 - 13:47
Following on from my column last week covering the home broadband market, I analyse another area in which BT has expanded in...
UK
Wed, 13/08/2014 - 15:03
The battle to dominate the home broadband market continues unabated, with the main industry players going to ever increasing...
US
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
US
Wed, 18/06/2014 - 16:06
In spending $2.6 billion to purchase restaurant reservation site Open Table, Priceline is buying a company which ranks highes...
UK
Wed, 28/05/2014 - 14:13
With Google making tentative steps into the price comparison market, the sector could well undergo a shake-up over the coming...
US
Wed, 07/05/2014 - 12:08
Likely propelled by its highly-viral “Real Beauty” campaign, Dove debuted in the number one spot for this year’s 10 best perc...
UK
Tue, 08/04/2014 - 09:33
Three has gained increased attention lately as its latest advertising campaign went viral.
#SingItKitty, which features a gi...
US
Thu, 03/04/2014 - 00:07
The relentless marketing battle between wireless carriers has recently pushed T-Mobile and Verizon Wireless into a virtual ti...
UK
Wed, 26/02/2014 - 10:56
Facebook chief exec Mark Zuckerberg, speaking at the World Mobile Congress in Barcelona this week, declared that the mobile w...
US
Fri, 21/02/2014 - 06:54
Although not an official sponsor, Chevrolet may be seeing the potential sales benefits for featuring two ads during the U.S....
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
UK
Thu, 06/02/2014 - 16:34
Facebook turns 10 years old this week, and much of the conversation around its decadal anniversary has centred on whether its...
US
Wed, 22/01/2014 - 15:45
AT&T’s aggressive attempt to poach current and potential T-Mobile customers appears well targeted. T-Mobile has either pa...
Thu, 16/01/2014 - 14:41
Samsung and Google top the list of most admired global brands in a multi-country survey covering Europe, the Middle East, Lat...
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
US
Fri, 25/10/2013 - 21:14
BlackBerry’s October 21st iPhone and Android app release of its most cherished feature -- the BBM messaging service -- appear...
US
Fri, 20/09/2013 - 17:37
Twitter’s biggest challenge for potential IPO investors may be dramatically boosting its number of active users because they...
US
Wed, 18/09/2013 - 18:11
Trading in provocative auto racer Danica Patrick in a bikini for action star Jean-Claude Van Damme playing musical instrument...
US
Wed, 11/09/2013 - 12:42
Yahoo may want to consider having more contests, judging from the positive impact its recently-ended 30-day logo bake-off see...
US
Thu, 05/09/2013 - 19:21
According to BrandIndex CategoryView data iPhones are the handsets most likely to be purchased by consumers planning to purch...
UK
Wed, 04/09/2013 - 12:28
Nokia announced yesterday that Microsoft will acquire its mobile phone business. The Finnish company has long been one of the...
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
US
Tue, 20/08/2013 - 15:48
Amazon’s is notoriously tight lipped about what, for other companies, would be headline metrics: Kindle sales and growth figu...
US
UK
Brazil
Thu, 15/08/2013 - 16:11
Netflix, the on-demand internet streaming service, has been a hot topic in media circles recently, notably for its acclaimed...
US
Thu, 15/08/2013 - 03:45
Apple is the laptop brand most often cited by consumers likely to make a purchase in the next six months, followed by Dell.
A...
US
Thu, 08/08/2013 - 13:40
Just as T-Mobile announces today that it gained 1.1 million customers over its second quarter, its largest jump in four years...
US
Mon, 15/07/2013 - 09:32
One year after Marissa Mayer assumed the CEO title at Yahoo, the company’s stock price is approximately 60% higher than when...
UK
Tue, 25/06/2013 - 15:33
BT had a tumultuous time last week, mainly due its escalating battle with rival Sky and the departure of its well respected c...
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
US
Wed, 12/06/2013 - 16:45
Verizon Wireless may end up dodging a bullet with its business despite the brand damage sustained by last week’s NSA secret p...
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
US
Wed, 03/04/2013 - 19:03
Call it The BlackBerry Paradox: consumer perception for the smartphone brand is the highest it’s been in two years, practical...
US
Wed, 13/02/2013 - 16:53
Blackberry is enjoying its best consumer perception in the US since September 2011 in the wake of its new smart phone line an...
US
Thu, 17/01/2013 - 02:36
T-Mobile may want to come up with more promotions like its late December “zero money down” offer. The campaign seems to have...
US
Wed, 19/12/2012 - 02:48
Although he sold his stake in the company in the mid-1990s, anti-virus software founder John McAfee’s widely-reported misadve...
UK
Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
US
Wed, 07/11/2012 - 22:29
Microsoft is experiencing one of its biggest US consumer perception surges in two years, likely riding the wave of multiple i...
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
US
Thu, 25/10/2012 - 15:37
Customers are showing greater appreciation for AT&T. The wireless carrier showed the best perception improvement with its...
US
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
UK
Wed, 03/10/2012 - 10:25
Last week was Social Media Week, an international meeting of minds where media types got together (online and offline) to dis...
US
Tue, 02/10/2012 - 22:11
What patent infringement lawsuit?
Samsung’s US consumer perception with adults 18+ has surged to rival competitor promoting t...
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases.
Walgreen’s has...
UK
Thu, 27/09/2012 - 12:03
If Research in Motion could have chosen a day to have a second BlackBerry outage in less than a year then last Friday, when A...
UK
Tue, 25/09/2012 - 10:36
Apple’s launch of the Apple iPhone 5 has caused a stir on both Twitter and Facebook in the last week.
Using YouGov SoMA...
US
Mon, 10/09/2012 - 09:34
After taking a big consumer perception hit in the wake of losing its Apple lawsuit on August 24, Samsung began to rebound one...
US
Wed, 29/08/2012 - 21:54
This month's US buzz improvers have two back-to-school brands in the top three.
Target has gained attention for its back-to-s...
UK
Fri, 17/08/2012 - 19:21
Even those with the merest hint of an eye on the technology pages or gadget blogosphere won't have escaped the gathering stor...
US
Wed, 08/08/2012 - 03:07
The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card co...
US
Fri, 03/08/2012 - 18:33
Critics may better appreciate Apple’s recent “Genius” ads, knowing that since mid-July 2011, and the introduction of the new...
US
Fri, 03/08/2012 - 13:38
Despite social media criticism for its tape delayed airing of Olympic events, NBC-TV’s brand has seen soaring consumer percep...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
UK
Mon, 16/07/2012 - 16:59
A network failure last week – believed to be caused by a new Ericsson database - led to almost 8 million O2 customers experie...
US
Wed, 06/06/2012 - 15:32
Former Yahoo CEO Scott Thompson’s resume fudging seemingly hasn’t hurt the company’s consumer reputation in the US anywhere a...
UK
Wed, 30/05/2012 - 14:36
Facebook’s recent IPO debacle has had a mixed impact on the perception of the US brands involved.
YouGov’s BrandIndex clearly...
US
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
UK
Thu, 24/05/2012 - 10:00
Facebook, the world’s largest social networking site, has made headlines with its IPO, which has since turned sour.
Earlier t...
UK
Wed, 16/05/2012 - 14:38
Back in November we identified the difficulties that Nokia faced and the importance of the launch of the Nokia Lumia 800.
At...
US
Tue, 15/05/2012 - 15:49
Apple has proven that celebrities go well with Siri.
Apple’s new iPhone ads featuring Zooey Deschanel and Samuel L. Jackson c...
US
Tue, 08/05/2012 - 14:21
Apple is virtually “Teflon” in public reputation in the US, at least in the context of recent “diverted taxes” revelations, a...
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US.
There’s been a lot of recent press cover...
US
Sun, 29/04/2012 - 20:47
Google and Google+ head up this month’s brand improver list. Google clocked up an additional 13.6 Buzz points in March with...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
US
Wed, 21/03/2012 - 18:26
Microsoft may tout its new IE9 “the browser you loved to hate” in its ad campaign, but both consumers and early tech adopters...
UK
Thu, 08/03/2012 - 13:31
At a time when UK consumers have numerous mobile phone providers to choose from, O2 appears to have risen above the rest, ach...
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
UK
Wed, 07/03/2012 - 11:42
Apple’s new iPad has had an impact even before it is unveiled. The product’s overall Buzz score on YouGov’s BrandIndex has in...
UK
Wed, 08/02/2012 - 10:54
Netflix officially launched in the UK on January 9, 2012. The US based movie and streaming service offers a sizeable collect...
UK
Wed, 01/02/2012 - 10:03
We learnt yesterday that Apple had poached John Browett, former chief executive of Dixons, to head their worldwide retail ope...
US
Tue, 24/01/2012 - 15:04
Netflix’ consumer perception has had a hard time recovering in the US, even six months after the company’s since-retracted an...
UK
Tue, 24/01/2012 - 10:33
During the first half of 2011, BlackBerry was performing strongly in the Mobile Telephone / Personal Digitial Assistant (PDA)...
US
Wed, 14/12/2011 - 15:54
Samsung has just edged past the iPhone in consumer perception in the US (adults 18+), likely powered by their new set of ads...
US
Tue, 06/12/2011 - 23:32
The public’s general impression of Amazon’s new Kindle e-reader has soared to reach parity with Apple’s iPad in the US in the...
UK
Wed, 23/11/2011 - 16:17
The latest wave of the YouGov Smartphone Mobile Internet Experience (SMIX) report has some chilling news for Nokia, as the on...
UK
Wed, 16/11/2011 - 17:57
Last week I had the pleasure of two days of pure blue skies at the Monaco Media Forum. As you hope and expect at these gather...
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season.
For survey responders...
US
Mon, 07/11/2011 - 22:01
Consumers are expecting to spend less at most shopping outlets.
According to our survey, consumers expect to spend more at th...
US
Thu, 03/11/2011 - 14:29
Call it the Steve Jobs Factor.
Public perception of the Apple brand is currently at a 2-year high in the US.
Apple is riding...
US
Tue, 01/11/2011 - 18:07
For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively,...
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
US
UK
Germany
Thu, 20/10/2011 - 15:56
BlackBerry’s global consumer perception decline appears to have stabilized, but the brand is only showing recovery signs in t...
UK
Wed, 19/10/2011 - 11:17
One benefit of daily trackers such as YouGov’s BrandIndex is that you can immediately measure the impact of a crisis – compar...
US
Tue, 20/09/2011 - 16:38
Just as US movie subscription service Netflix was beginning to recover from its July consumer perception hammering in respons...
US
UK
Thu, 08/09/2011 - 10:00
A fortnight ago, Steve Jobs announced that he was resigning as CEO of US technology firm Apple with the former COO, Tim Cook,...
US
Wed, 07/09/2011 - 21:13
For all the financial woes that forced CEO Carol Bartz to be fired yesterday, Yahoo still ranks high in the eyes of US consum...
US
Wed, 31/08/2011 - 18:32
The Apple brand in the US is proving bigger than Steve Jobs himself. Steve Jobs resignation as Apple’s CEO sent the company’s...
UK
Thu, 18/08/2011 - 10:17
One story dominated the news in August and although the bulk of the focus was on the rioters, the areas and buildings being l...
US
Wed, 27/07/2011 - 17:13
Dell’s new personable “More You” ad campaign in the US has overall produced modest consumer perception changes so far, but it...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Wed, 15/06/2011 - 16:03
Facebook’s US Buzz score has been declining since the beginning of the year among adults 18+, which may create some concern f...
UK
Thu, 26/05/2011 - 11:06
Who has done well out of the super-injunction saga prevalent in the UK currently? Those celebrities whose names have now been...
US
Fri, 20/05/2011 - 15:12
Microsoft’s new Windows ad campaign has boosted its consumer perception with US adults and caught up with Apple during a vuln...
US
UK
Germany
Wed, 11/05/2011 - 11:03
Understandably brands put in a lot of work to control PR but sometimes disasters happen and the impact that then has on the b...
UK
Germany
Mon, 09/05/2011 - 12:34
Earlier this week BrandIndex reported on the effects of the unfolding hacking problems which hit the PlayStation Network and...
US
Thu, 05/05/2011 - 14:24
Japanese electronics giant Sony's brand name is taking a big hit in US consumer perception, after hackers committed one of th...
US
Fri, 29/04/2011 - 18:37
Since two technology programmers revealed last week that Apple’s iPhone contains hidden software that regularly records the o...
UK
Fri, 15/04/2011 - 09:09
Nintendo came under fire earlier in the month as UK press reported that thousands of British consumers claimed to suffer from...
UK
Wed, 13/04/2011 - 17:28
The dominance of Internet Explorer as an Internet browser is not matched by the British public’s perception of it, data from...
UAE
Saudi Arabia
Wed, 06/04/2011 - 12:13
During late summer of 2010, BlackBerry faced a near-crisis in the Middle East and Asia. Governments in the UAE, Saudi Arabia...
UK
Wed, 30/03/2011 - 18:05
A glance at the online sector in BrandIndex quickly reveals the truth behind the belief that tech start-up success is dominat...
US
Thu, 24/03/2011 - 14:41
AT&T, the largest US telecommunications group, recently announced their bid to acquire T-Mobile USA from Deutsche Telekom...
UK
Mon, 21/03/2011 - 14:04
BT, the UK’s largest communications services provider, revealed the latest episode in the ongoing ‘ad-opera’ featuring fictio...
US
UK
Germany
Wed, 09/03/2011 - 11:24
On March 2 2011, Steve Jobs CEO of Apple unveiled the iPad 2, the successor to the extremely popular iPad. The iPad 2 will b...
US
Mon, 14/02/2011 - 14:26
The last time IBM, the technology and consulting US multinational, crossed over to the mainstream was 14 years ago in 1997, w...
US
Thu, 27/01/2011 - 18:23
After a phenomenal year, Facebook is close to narrowing the gap with Google when it comes to public sentiment in the United S...
US
UK
Tue, 30/11/2010 - 11:17
Although pre-release hearsay suggested Mark Zuckerberg and Facebook did not co-operate with makers of The Social Network, Bra...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
UK
Thu, 23/09/2010 - 14:13
Apple has launched two major new products in the second half of this year, the first being the iPad in May, followed by the i...
UK
Wed, 22/09/2010 - 14:36
The latest attempt by Amazon to bring the ancient art of reading up in line with modern technology has arrived in the form of...
UK
Thu, 22/07/2010 - 14:50
Telecoms giant sees plummeting Buzz score on BrandIndex following announcement of price rise.
Telecoms giant BT has seen a si...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
UK
Wed, 26/05/2010 - 16:05
Sony has moved away from their recent advertising format of using bright and surprising visuals that were particularly salien...
