Consumer Goods
US
Fri, 01/03/2019 - 21:02
No two consumer groups are identical. Consider, for example, the differences between women and men. When it comes to shopping...
US
Fri, 22/02/2019 - 20:29
As in-home exercise equipment company Peloton prepares to file for an IPO later this year, new data from YouGov Plan & Tr...
US
Wed, 30/01/2019 - 15:44
While the colder months are usually better for Emergen-C, a powdered drink mix containing antioxidants and vitamins, this win...
US
Tue, 22/01/2019 - 17:31
With a growing subscriber base (currently 139 million) and its first-ever Academy Award nomination for best picture (Alfonso...
US
Wed, 16/01/2019 - 19:17
After Kendall Jenner revealed that her “most raw story” — as described by her mother, Kris Jenner — w...
US
Tue, 06/11/2018 - 19:46
After singer, actor, and internet personality Troye Sivan revealed in a Vogue YouTube tutorial that his beauty routine began...
US
Thu, 25/10/2018 - 16:05
Dollar Shave Club is growing up, and consumers appear to be enjoying the process, according to new data from YouGov Plan...
US
Thu, 27/09/2018 - 16:37
Since the nutritional shake brand Ensure launched a new product last April called Ensure Max Protein, which contains a single...
US
Thu, 20/09/2018 - 21:35
Of all the things corporations want, young consumers talking about their brands in a positive light — whether in person...
US
Thu, 13/09/2018 - 16:52
As Sephora prepares to celebrate 20 years of operating in the US by hosting a two-day beauty convention in Los Angeles later...
US
Wed, 12/09/2018 - 17:54
If attention is what Nike wanted to help commemorate the 30th anniversary of its "Just Do It" ad campaign, then the...
US
Tue, 14/08/2018 - 21:48
CoverGirl’s latest collaboration with writer, actor, and producer Issa Rae, best known for the popular web series Awkwa...
US
Thu, 19/07/2018 - 16:45
As sure as the number of people with colds and flus is bound to spike during the fall and winter seasons, so are sightings of...
US
Thu, 12/07/2018 - 15:52
Plenty of people don’t like to cook. And even among those who do, not all of them have the ability to do so. According...
US
Tue, 26/06/2018 - 21:39
PlayStation’s latest TV spot ends with a horde of people running along a beach, while others soar into the air and fly....
US
Wed, 20/06/2018 - 20:35
Soon after Meghan Markle became the newest member of the British royal family, her reported fondness for a Maybelline mascara...
US
Tue, 12/06/2018 - 16:11
With Father's Day just around the corner, there's a good chance many Americans are asking themselves the familiar que...
US
Wed, 06/06/2018 - 18:38
Discussions about Ambien these days are anything but sleepy. After Roseanne Barr partially blamed the sedative for her contro...
US
Fri, 18/05/2018 - 18:36
Health and technology companies take up eight out of the top 10 brands that consumers say they’d be most proud to work...
US
Mon, 07/05/2018 - 10:00
Netflix climbed from third place to the top position in perception research firm YouGov BrandIndex's annual mothers...
Singapore
Thu, 03/05/2018 - 04:07
This month, Huawei is the brand which has achieved the greatest uplift in Ad Awareness in Singapore. The Chinese tech giant r...
US
Tue, 01/05/2018 - 15:57
Tide’s consumer perception has still not recovered several months after the “pod eating” fad sent it to its...
US
Thu, 05/04/2018 - 04:17
Dove can now safely say it is a two-gender brand: over the past several weeks, men have equaled women in their purchase consi...
US
Tue, 20/03/2018 - 17:07
TOP 10
This year’s rankings of the 10 best perceived brands by women finds two new companies entering the list: Hershey...
US
Wed, 24/01/2018 - 16:29
The “Tide Pod Challenge” may be sinking Tide’s consumer perception level, but that doesn’t seem to be...
US
Thu, 07/12/2017 - 15:55
The top brands which combined the largest brand health gains with increased purchase consideration across 2017 mostly fe...
Indonesia
Tue, 26/09/2017 - 02:00
This month, Shopee is the brand that has achieved the greatest uplift in its Ad Awareness score (whether someone has seen its...
Singapore
Thu, 14/09/2017 - 09:24
This month, of all brands tracked in BrandIndex in Singapore, Amazon achieved the greatest uplift in Ad Awareness score (whet...
China
Thu, 14/09/2017 - 08:44
This month, smartphone producer Xiaomi Smartphone is the brand that has achieved the greatest uplift in its Ad Awareness scor...
US
Tue, 22/08/2017 - 16:38
Pharmaceutical giant Merck received a notable bump up in consumer perception after CEO Kenneth Frazier announced he was quitt...
US
Thu, 10/08/2017 - 16:19
Can an offhand Twitter mention from The Rock move product?
A singular plug from Dwayne “The Rock” Johnson on Twit...
US
Tue, 25/07/2017 - 20:35
As Domino’s Pizza prepares to announce its Q2 results tomorrow, YouGov for Traders takes a closer look at one of this decade’...
US
Tue, 25/07/2017 - 20:02
Ahead of eBay’s quarterly report, YouGov for Traders takes a look at the internet giant’s reputation with US consumers and ex...
Singapore
Mon, 24/07/2017 - 03:30
BrandIndex data reveals booming business in Singapore but plenty of room for growth in other markets
Qoo10’s founder and CEO...
US
Wed, 12/07/2017 - 19:36
One year after its first “America” label summer promotion experienced a solid launch, but couldn’t apparently sustain itself,...
UK
Wed, 12/07/2017 - 12:44
Recently the business pages have been dominated by news from an ongoing court case involving retail tycoon Mike Ashley, the f...
US
Mon, 10/07/2017 - 16:09
Over the reporting period, Yum China Holdings’ share price experienced dramatic growth, rising over 40%. Looking at our Brand...
US
Fri, 07/07/2017 - 14:58
Twenty-eight (28) percent of US consumers were Coca Cola customers in the past 30 days, compared to 20% for Pepsi. Just behin...
US
Thu, 29/06/2017 - 21:46
After a raft of new product announcements at its June 5th Worldwide Developers Conference (WWDC) in San Jose, Apple hit a 16-...
US
Thu, 22/06/2017 - 15:55
Six weeks in to the biggest launch of its 75-year-history, M&M’s customer demographics appear to be slowly changing towar...
US
Tue, 13/06/2017 - 21:18
Two brands debuted on this year’s top 10 best perceived brands by fathers – Home Depot and M&M’s.
Home Depot joined riva...
US
Tue, 30/05/2017 - 17:45
Amazon moved back up to regain the top spot as this year’s best perceived brand by consumers who identify themselves as lesbi...
US
Thu, 18/05/2017 - 19:21
After upstarts Dollar Shave Club and Harry’s made serious land grabs on its home razor blade turf, Gillette seems to be achie...
UK
Wed, 10/05/2017 - 06:00
As Debenhams announces its plans to revitalise the company, it is a good time to assess how the retailer’s brand percep...
UK
Wed, 26/04/2017 - 10:21
Over the last few years a number of high profile brands have seen their customers’ data compromised – as the resu...
US
Thu, 06/04/2017 - 16:58
Nike’s pro athlete hijab development announcement provoked applause and backlash, but in the end, the sportswear company hit...
UK
Wed, 29/03/2017 - 14:25
As Theresa May invokes Article 50, it may a time for companies to reflect on how they will staff their businesses in the comi...
Singapore
Thu, 09/03/2017 - 04:12
Back in November, we heard the online retail giant Amazon is planning to expand into South-east Asia by opening an office in...
US
Wed, 08/03/2017 - 15:30
Consumer perception of both Jared The Galleria of Jewelry and Kay Jewelers just fell to four-year lows in the aftermath of a...
UK
Wed, 08/03/2017 - 09:20
As the owners of French car manufacturer Peugeot agree to purchase the Vauxhall and Opel arm of the General Motors group, it...
US
Thu, 02/03/2017 - 16:10
After hitting a more than three-year brand perception low last May after paying millions in lawsuits, the picture for global...
US
Wed, 01/03/2017 - 19:24
This year’s ranking of the brands best perceived by women leans heavily toward two categories: home-based products and the In...
UK
Wed, 22/02/2017 - 11:57
The news that Sports Direct has bought Schroders’ 11% stake in fashion chain French Connection has raised eyebrows in t...
US
Wed, 19/10/2016 - 13:52
Two years ago, Fox News Channel was the 10th best perceived brand by Republicans. Last year, they slipped to number 15, and n...
US
Wed, 24/08/2016 - 18:38
United Airlines, NBC-TV, and BP had the most statistically significant consumer perception gains over the course of the Rio O...
US
Wed, 17/08/2016 - 17:00
With four of the top 10 Olympic advertising spenders in the automotive category – and BMW leading the way at $28.7 million ac...
US
Wed, 15/06/2016 - 13:53
While Amazon, Band-Aid and Craftsman remain the three best perceived brands by fathers this year, three new brands have enter...
US
Tue, 24/05/2016 - 22:15
After a series of costly court rulings forcing them to pay millions of dollars related to cancer deaths and defective hip tra...
US
Wed, 10/02/2016 - 19:21
There is one outstanding message from this year’s Super Bowl ads. Lots of people talking about your brand doesn’t mean it’s...
US
Tue, 02/02/2016 - 14:40
Doritos, in the final stretch of its last consumer-generated “Crash The Super Bowl” campaign, has gained the most positive co...
UK
Thu, 25/06/2015 - 09:55
New Balance’s brand has undergone something of a transformation in recent years.
Now, company bosses want more. Their a...
US
Tue, 16/06/2015 - 16:32
Band Aid knocked Craftsman out of the top spot down to number three to become the best perceived brand by fathers this year....
US
Wed, 06/05/2015 - 02:08
Every mom’s solution to all cuts, scrapes and boo-boos, Band-Aid, debuted in the number one spot for this year’s 10 best perc...
US
Tue, 28/04/2015 - 20:38
Hopping on the “Pitch Perfect” sequel bandwagon with its newest campaign appears to have paid impressive dividends for Schick...
UK
Tue, 21/04/2015 - 12:38
After experiencing a loss in sales in the UK, Kit Kat has doubled its media spend this year with the launch of a £10m m...
US
Tue, 14/04/2015 - 19:04
A voluntary nationwide recall of 30,000 cases of hummus has brought Sabra to its lowest consumer perception point in more tha...
US
Thu, 26/03/2015 - 14:58
In the first week of NCAA’s March Madness, Coke and AT&T appear to have moved the needle the most on three important cons...
US
Fri, 06/02/2015 - 16:53
Pepsi’s anti-cyberbullying campaign with the #makeithappy hashtag, along with McDonald’s push to “Pay With Lovin’” appear to...
US
Thu, 29/01/2015 - 16:22
Auto and soft drink brands have taken the lead among the Super Bowl advertisers which have moved the consumer perception need...
UK
Mon, 01/12/2014 - 15:23
Confectionery items (such as sweets) no longer appeal to just kids but are now embraced by different groups; from young to ol...
US
Tue, 11/11/2014 - 16:28
People are more satisfied with their mattresses than their cars, credit cards or their favorite beers or sodas. They also der...
UK
Wed, 08/10/2014 - 10:41
Sainsbury’s hit the headlines for all the wrong reasons in recent days. A poster designed for store staff which implies...
US
Wed, 20/08/2014 - 15:55
Colgate’s consumer perception reached a 14-month low a little over a week after Bloomberg News revealed their Total toothpast...
UK
Fri, 25/07/2014 - 12:01
In recent days, Manchester United announced a £750 million kit sponsorship deal with Adidas, the largest of its kind in...
US
Fri, 20/06/2014 - 21:45
Costco has jumped from last year’s number 14 position to take the top spot as this year’s best perceived brand by LGBT Americ...
US
Mon, 09/06/2014 - 22:27
While Craftsman holds on to the #1 spot for this year’s 20 best perceived brand by fathers, eight new brands have joined the...
UAE
Saudi Arabia
Wed, 28/05/2014 - 14:31
The cosmetic and fragrance markets in the Middle East are rapidly developing due to economic and
population growth and rising...
UK
Wed, 14/05/2014 - 11:56
YouGov CEO, Stephan Shakespeare, assesses Birds Eye's attempts to re-connect with its consumers
The past 18 months have not b...
US
Wed, 07/05/2014 - 12:08
Likely propelled by its highly-viral “Real Beauty” campaign, Dove debuted in the number one spot for this year’s 10 best perc...
UK
Wed, 07/05/2014 - 11:09
YouGov CEO, Stephan Shakespeare, assesses how foreign takeovers can play out among the British public.
News that American pha...
US
Wed, 30/04/2014 - 14:32
With a harsh spring allergy season forecast as early as March, Claritin has charged out of the gate over its rivals with the...
US
Fri, 07/03/2014 - 14:24
“12 Years A Slave” may have been the Best Picture winner, but the winning advertiser at the Academy Awards was Lipton Tea – t...
US
Fri, 21/02/2014 - 06:54
Although not an official sponsor, Chevrolet may be seeing the potential sales benefits for featuring two ads during the U.S....
Tue, 18/02/2014 - 15:02
With $900 million on the line with American advertisers for the Sochi Winter Olympics, Chobani and Visa have received the big...
US
Thu, 06/02/2014 - 16:50
Gwen Dean told Ted “I quit.” Danica Patrick powered through a pack of body builders to top up her spray tan. In one of many S...
US
Wed, 29/01/2014 - 14:14
Old Spice’s strange viral ad campaign, “Momsong,” with mothers weirdly stalking their sons and singing about leaving the nest...
Thu, 16/01/2014 - 14:41
Samsung and Google top the list of most admired global brands in a multi-country survey covering Europe, the Middle East, Lat...
UK
Wed, 08/01/2014 - 10:13
On an official trade mission to China last October, George Osborne declared that he was staggered by the progress and can-do...
UK
Wed, 18/12/2013 - 10:43
Our recent online focus group of people from the so-called “squeezed middle” revealed that they are not feeling the benefits...
US
Wed, 04/12/2013 - 14:20
The top four sportswear brands all seem to be resonating with consumers with their latest advertising and marketing campaigns...
UK
Wed, 06/11/2013 - 15:45
Marks & Spencer’s ninth consecutive quarter of falling sales is set to put further pressure on CEO Marc Bolland, who has...
US
Tue, 29/10/2013 - 14:56
This year’s Red, Blue and Independent Rankings were measured using the Index score, BrandIndex’s aggregate indicator of brand...
UK
Wed, 11/09/2013 - 09:44
Following aggressive store expansion and a strong summer trading period, discount clothing chain Primark expects full-year sa...
UK
Tue, 03/09/2013 - 13:28
On August 19 Tesco was fined £300,000 for misleading customers over the sale of half-price strawberries.
Tesco was selling th...
US
Thu, 22/08/2013 - 14:43
CPG brands, consumer electronics and wireless/mobile technology are the three industries which U.S. adults 18 and over would...
US
UK
Germany
France
Wed, 24/07/2013 - 17:00
Earlier this week fast-food behemoth McDonald’s experienced a fall in its stock price after it released disappointing second-...
US
Fri, 28/06/2013 - 12:40
Perhaps Men’s Wearhouse cannot “guarantee it” when it comes to consumer perception, in the wake of the firing of its founder...
US
Mon, 17/06/2013 - 14:52
One Google product has replaced another as number one in the top 20 ranking of the best perceived brands by the LGBT communit...
US
Wed, 12/06/2013 - 16:45
Verizon Wireless may end up dodging a bullet with its business despite the brand damage sustained by last week’s NSA secret p...
US
Wed, 12/06/2013 - 15:42
The DIY-enthusiast dad is more than an American cliché – anyone stuck for a gift on Father’s Day would do well with a toolkit...
US
Wed, 12/06/2013 - 11:12
Chrysler seems to be paying the price in consumer perception for refusing the government’s order to recall 2.7 million Grand...
US
Thu, 06/06/2013 - 12:24
E*TRADE has enjoyed positive perception with its long-time series of talking baby ads, especially benefiting from an annual S...
US
Wed, 29/05/2013 - 14:01
Skechers is back in the good graces of US women and running ahead of its competitors.
After a series of spring 2012 lawsuits...
US
Thu, 23/05/2013 - 10:00
New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have...
US
Wed, 22/05/2013 - 16:39
One reason for Yahoo’s $1.1 billion purchase of Tumblr may boil down to this key fact: Tumblr’s brand perception among millen...
US
Wed, 08/05/2013 - 16:31
When allergy sufferers have had enough sneezing and watery eyes, the medical brand they are most likely to consider purchasin...
Wed, 08/05/2013 - 14:32
You may want to skip the candy and flowers, and think about getting mom a set of wrenches this Mother’s Day.
The number one b...
UK
Wed, 08/05/2013 - 12:28
Using YouGov’s brand perception tool, BrandIndex, we have looked into the impact of the horsemeat scandal on three of the maj...
UK
Wed, 01/05/2013 - 11:21
Miller Brands caused a stir last week when it emerged that the firm had refused to allow Peroni to be served in the Crown Hot...
UK
Wed, 24/04/2013 - 14:45
In an attempt to maintain Peroni’s status as an upmarket brand, bosses of the Italian beer have told the owners of the Crown...
UK
Wed, 24/04/2013 - 10:33
It has been a good year for sandwich chain Pret A Manger, with sales up 17% to £443m and profits also up by 17 per cent to £6...
UK
Tue, 23/04/2013 - 15:05
Discount clothing chain Primark has reported “exceptionally strong” results for the six months to 2 March, which has helped d...
UK
Mon, 25/03/2013 - 16:04
Sainsbury’s is having a good week. The supermarket giant reported a 6.3% surge in sales, which caused its share price to hit...
UK
Wed, 06/03/2013 - 10:26
Monday’s profit warning from Debenhams saw its share price drop sharply. But is the retailer’s situation a one-off blip cause...
UK
Wed, 27/02/2013 - 10:31
Ikea now joins the long list of brands to get hit by the horsemeat scandal. We won’t have numbers until later today but judgi...
UK
Wed, 13/02/2013 - 11:06
Three weeks ago I wrote in this column that Tesco had suffered an immediate image impact after the revelations over horsemeat...
UK
Wed, 30/01/2013 - 10:23
In October 2012 Toyota recalled 7.4 million cars due to an electric window fault. The recall had an immediate impact on perce...
UK
Wed, 23/01/2013 - 11:55
Supermarket giant Tesco has faced a brand crisis with the revelation that it sold beef burgers contaminated by horse meat in...
UK
Wed, 16/01/2013 - 12:00
Almost exactly a year ago we looked at HMV on YouGov’s BrandIndex and saw that it did not fit the traditional pattern of a re...
UK
Wed, 09/01/2013 - 10:56
This time last year poor results at Tesco shocked investors and the grocery sector, although followers of YouGov’s BrandIndex...
US
Tue, 11/12/2012 - 15:17
Both Xbox 360 and PlayStation 3 consoles are showing their best US consumer perception levels in at least two years while Nin...
UK
Wed, 21/11/2012 - 10:34
Last week executives from Amazon, Google and Starbucks appeared before the House of Commons public accounts committee to disc...
UK
Wed, 07/11/2012 - 12:49
Towards the end of last year I discussed how 2011 had seen Tesco’s brand perception scores fall throughout the year.
As we wo...
US
Fri, 02/11/2012 - 16:56
Sears is the first major retailer out of the box in early October to announce a free layaway plan and their Shop Your Way loy...
UK
Thu, 25/10/2012 - 12:10
We have recently seen two of the world’s biggest brands hit by potential PR crises.
First up was Nike, which first continued...
US
Tue, 23/10/2012 - 19:15
Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by part...
US
Wed, 10/10/2012 - 16:12
According to its just-leaked training manual, US retailer Target aims to catch up with rival Amazon.com by teaching its emplo...
US
Tue, 02/10/2012 - 22:11
What patent infringement lawsuit?
Samsung’s US consumer perception with adults 18+ has surged to rival competitor promoting t...
US
Mon, 01/10/2012 - 15:42
This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases.
Walgreen’s has...
UK
Thu, 27/09/2012 - 16:00
On September 14 John Lewis unveiled a new television advert campaign called ‘Never Knowingly Undersold’. The 90 second advert...
US
Thu, 20/09/2012 - 12:23
The noshers have spoken in the US! Ritz, Lay’s, Doritos, Fritos and Orville Redenbacher are the five best perceived snack bra...
UK
Wed, 12/09/2012 - 15:02
A sensational summer of sport is drawing to an end and we all know anecdotally how well received it has been, but what does t...
UK
Tue, 04/09/2012 - 10:28
In recent months Lynx had lost the edge it enjoyed over competitor Right Guard, but a clever ad campaign for new product "Lyn...
US
Wed, 08/08/2012 - 03:07
The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card co...
US
Mon, 30/07/2012 - 19:28
July’s biggest Buzz improver is LG. The electronics brand has been busy diversifying its entertainment and home appliances di...
UK
Wed, 13/06/2012 - 16:34
It is not just the competitors who look for success at sporting events. Both Euro 2012 and the London Olympics have numerous...
US
Tue, 29/05/2012 - 17:38
Tylenol has been plagued by recalls and government-mandated plant shut-downs. The brand lost more than 20 points in market sh...
US
Wed, 02/05/2012 - 16:34
History Channel, Subway and Ford are the best perceived brands by seniors in the US.
There’s been a lot of recent press cover...
UK
Tue, 24/04/2012 - 16:38
A familiar high-street name, Pret A Manger, has recently stated that in the UK, its sales rose 15% to £377.3m in 2011 while a...
UK
Wed, 11/04/2012 - 09:53
Bank holidays often see Britons take to our backyards, kitchens and bathrooms in an attempt at a bit of DIY.
So it is no surp...
US
Wed, 28/03/2012 - 03:04
Tide, the month's top Buzz improver, benefited from some unusual brand coverage and surged 7.9 points. On February 28th lar...
US
Wed, 07/03/2012 - 15:13
Carried by their Super Bowl ad momentum, three of that event’s advertisers landed in YouGov BrandIndex’s ranking of the top 1...
US
Wed, 22/02/2012 - 14:58
Women have had a better perception of Unilever’s Axe brand than men since the company launched its first fragrance in the US...
UK
Fri, 27/01/2012 - 09:36
Usually in this column I focus on how brands perform in the UK. But with the news last week that Kodak had filed for Chapter...
UK
Wed, 25/01/2012 - 16:33
2011 was a difficult year for the supermarket giant. In January, long-time CEO Sir Terry Leahy announced that he would be lea...
UK
Wed, 25/01/2012 - 09:22
2011 was a highly successful year for Amazon in the UK. The Kindle, Amazon’s prized electronic reader (e-reader) has been a...
UK
Wed, 18/01/2012 - 11:52
Google, Amazon and Marks & Spencer’s remain the healthiest brands in the UK in the eyes of consumers for the third year r...
UK
Tue, 17/01/2012 - 09:25
Back in December 2011, Stephan Shakespeare, CEO and Co-Founder of YouGov, wrote an article in which he made observations usin...
UK
Thu, 22/12/2011 - 12:07
Last week I looked at how the major UK banks performed on YouGov’s BrandIndex in 2011, and this week I’m turning my attention...
US
Tue, 08/11/2011 - 19:28
A handful of consumer electronics brands may be the bright hope for the holiday gift shopping season.
For survey responders...
US
Mon, 07/11/2011 - 22:01
Consumers are expecting to spend less at most shopping outlets.
According to our survey, consumers expect to spend more at th...
US
Thu, 27/10/2011 - 16:09
Apple and iPhone both feature in this month's Top Ten US Buzz Improver list. Steve Jobs, the visionary in the black turtlene...
UK
Thu, 06/10/2011 - 09:22
Amazon's Kindle Fire entry into the US tablet market has caused a flurry of speculation around its impact on tablets. It seem...
US
Thu, 04/08/2011 - 20:30
With all the Old Spice hoopla, what’s happened to the once hot AXE?
Scorching weather in the US has put the focus on deodoran...
UK
Tue, 12/07/2011 - 11:15
November last year saw the tragedy of a London man losing his life in a fire thought to be started by a faulty Beko fridge fr...
US
Tue, 21/06/2011 - 21:40
YouTube, Google, Netflix, Amazon and Subway are the five brands best perceived by lesbian, gay, bisexual and transgender Amer...
US
Fri, 17/06/2011 - 16:18
If you’re stuck on a Father’s Day gift, please turn your attention to tractors. The hottest brand in the eyes of American fat...
UK
Wed, 15/06/2011 - 11:14
At the start of last month, the Focus DIY chain entered administration. BrandIndex data gives us a read on the problems that...
US
Wed, 08/06/2011 - 18:09
Do men only like Smartwater as long as Jennifer Aniston is in the ads? It seems only when she is walking, talking and in colo...
US
Fri, 13/05/2011 - 18:27
Old Spice in the US has broken further away from key competitors in the men’s deodorant category in recent weeks, according t...
US
Thu, 27/01/2011 - 11:10
Johnson & Johnson had to recall a variety of products in the United States last year because of quality-control problems...
US
Thu, 09/12/2010 - 16:54
Since switching teams from the Cleveland Cavaliers to the Miami Heat, basketball star LeBron James has faced his critics head...
UK
Wed, 08/12/2010 - 15:28
Every Christmas the UK waits with baited breath to catch the first glimpse of the festive ad campaigns from high street giant...
US
Fri, 19/11/2010 - 16:15
Retailers have been positioning themselves for the 2010 holiday season since Halloween. Shoppers are warming up for the sales...
US
Thu, 18/11/2010 - 16:18
7-Eleven turns the president's "Slurpee joke" into a public relations opportunity. Consumers react to Nike's latest Lebron co...
UK
Mon, 19/07/2010 - 15:00
BrandIndex picked up on the publicity surrounding the launch of Amazon's home delivery grocery service this month, seeing the...
US
Fri, 16/07/2010 - 18:03
We recently released a list of the brands that have improved their Buzz scores the most, through the first half of 2010. Chec...
US
Tue, 22/06/2010 - 18:04
Nike, while not an official sponsor of the 2010 football World Cup, is advertising heavily during the event and is associated...
UK
Fri, 14/05/2010 - 15:20
BrandIndex scores indicate low-cost high street store Primark's image is recovering well, four weeks after the fashion retail...
UK
Thu, 28/01/2010 - 15:38
Last month saw a celebrity scandal of epic proportions. No-one who picked up a newspaper could avoid the headlines linking Wo...
