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2019 Workforce Rankings: Vietnam

Top Reputation Rankings
Rank Brand 2019 Score
1 Vietnam Airlines 66.1
2 Samsung 60.2
3 Panasonic 35.6
4 Kinh Do 32.4
5 Dutch Lady/Bella Holandesa 32.1
6 Viettien 31.3
7 Nutifood 29.4
8 X-Men 28.5
9 Close-Up 27.0
10 Levi's 26.6
Top Reputation Improvers
Rank Brand 2019 2018 Change in Score
1 X-Men 28.5 20.3 8.2
2 Vietcombank – Cardif Life Insurance (VCLI) 14.8 7.1 7.6
3 Close-Up 27.0 21.4 5.6
4 MBB 15.7 10.5 5.3
5 Clear 24.0 20.0 4.0
6 Sunsilk 16.1 12.1 4.0
7 Diana 8.1 4.8 3.3
8 TP Bank 5.8 2.6 3.2
9 Kotex 4.9 1.9 3.0
10 Da Huong 1.8 -1.1 3.0

*Sectors Covered: Airlines, Packaged Food, Whitegoods and Appliances, Personal Care, Financial Institutions & Services, General Retail and Fashion Retailers Sectors only

Methodology: 

The 310 brands in YouGov BrandIndex were ranked using the Reputation score, which asks respondents “Imagine you (or your friend) were applying for the same sort of role at the following brand that you currently have or would apply for?” and “Which of the following brands would you be PROUD TO WORK FOR? & "Which of the following brands would you be EMBARRASSED TO WORK FOR?” Only respondents who are aware of a given brand are interviewed.

The Workforce Rankings chart shows the brands with the highest average Reputation scores between April 1, 2018 and March 31, 2019. The Reputation Improvers chart ranks the brands with the highest increase in Reputation comparing the scores for this year and the prior 12 month period (April 1, 2017 and March 31, 2018). To be included the year over year variance must be positive.

All Reputation scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

All brands must be tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

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