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2019 Index Rankings: Vietnam

Top Index Rankings
Rank Brand 2019 Score
1 Vietnam Airlines 63.7
2 Samsung 57.6
3 Thế giới di động 38.4
4 Panasonic 37.9
5 Hao Hao 35.8
6 Viettien 34.3
7 Dutch Lady/Bella Holandesa 32.4
8 Kinh Do 32.3
9 Omachi 32.2
10 Tiki.vn 31.5
Top Index Improvers
Rank Brand 2019 2018 Change in Score
1 X-Men 29.9 23.5 6.4
2 Vietcombank – Cardif Life Insurance (VCLI) 13.4 8.3 5.1
3 MBB 12.5 7.8 4.7
4 Close-Up 29.9 25.7 4.2
5 Clear 25.8 23.2 2.6
6 TP Bank 5.8 3.3 2.5
7 Diana 17.1 14.8 2.4
8 Colgate 24.0 22.0 2.0
9 Romano 21.1 19.1 2.0
10 Sunsilk 16.2 14.2 2.0
Methodology: 

The 250 brands in YouGov BrandIndex were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation.

The Index Rankings chart shows the brands with the highest average Index scores for the 12 month period from July 1, 2018 through June 30, 2019. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. All scores are based on a representative sample of the general population of adults 18+.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks.

All brands must have been tracked for at least 6 months to be included in the rankings, and must have been tracked for at least 6 months in the prior year’s period (as well as being currently tracked) to appear in the movers tables.

For more information about how YouGov’s Plan & Track data can help your brand, please click here.

2019 Index Rankings

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