2018 - Advocacy Rankings

2018 Advocacy Rankings: US


Top Advocacy Rankings
Rank Brand 2018 Score
1 Band-Aid 74.2
2 Netflix 71.7
3 USAA 71.5
4 John Deere 70.6
5 Wegman's 70.5
6 Amazon.com 69.8
7 Merrell 69.8
8 Harley-Davidson 69.6
9 Febreze 69.1
10 Emirates 67.9

Top Advocacy Improvers
Rank Brand 2018 2017 Change in Score
1 UBS 35.8 25.7 10.1
2 Nasonex 44.9 36.2 8.8
3 FreeCreditscore.com 33.0 24.6 8.4
4 Fred's 42.9 34.7 8.2
5 Vive 35.6 27.9 7.7
6 True Match 51.6 44.0 7.6
7 Voluminous 50.0 42.4 7.6
8 Ring (Video Doorbell) 66.2 58.7 7.5
9 Samsung 64.2 57.1 7.1
10 Conn's 26.4 19.5 6.9
Methodology: 

YouGov BrandIndex screened all of its 1,630 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

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