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2017 Advocacy Rankings: US

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Methodology: 

For this ranking, YouGov BrandIndex screened all of its 1,500 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Data was collected between November 1, 2016 and October 31, 2017 on brands that had been tracked for at least 6 months with a minimum N of 500.

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