2016 Annual Rankings

2016 - Annual Rankings: US Top Ad Awareness Rankings

US Top Ad Awareness Rankings
US Top Ad Awareness Rankings
US Top Ad Awareness Improvers
US Top Ad Awareness Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Ad Awareness score which asks respondents, “Which of the following have you seen an advertisement for in the past 2 weeks?”

The Ad Awareness Rankings chart shows the brands with the highest average Ad Awareness scores between January and December 2016. The Ad Awareness Improvers chart ranks the brands with the highest increase in Ad Awareness comparing scores in years 2015 and 2016. Both scores are representative of the general population.

A BestBrand Communications Pack is available for brands who have achieved Top Ten Status. Please contact us on bestbrand@yougov.com

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