2016 Annual Rankings

2016 - Annual Rankings: US Travel Agents

Both, US Travel Agents Top Buzz Rankings and Buzz Improvers, have Trivago at the top of their lists. The company has found great success in television advertising and as a result has found its largest market in the U.S despite being a German based company. Despite TV ads and search engine marketing that has increased revenue six times since 2012, the majority of the company’s profits go straight back into the company’s advertising efforts.

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US Travel Agents: Top Buzz Rankings
US Travel Agents: Top Buzz Rankings
US Travel Agents: Top Buzz Improvers
US Travel Agents: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

A BestBrand Communications Pack is available for brands who have achieved Top Ten Status. Please contact us on bestbrand@yougov.com

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