2016 Annual Rankings

2016 - Annual Rankings: US Retail Home Furnishing

For US Retail Home Furnishing, Bed Bath and Beyond and Bath and Body Works dominate both the Buzz and improver rankings. Bed Bath and Beyond is at the top of the Buzz rankings and Bath and Body Works tops the improvers rankings.

Bath and Body Works catered to its audience by creating twenty difference pumpkin scents for their pumpkin lovers and reviving the company’s flashback campaign to add two more scents to the list.

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US Retail Home Furnishing: Top Buzz Rankings
US Retail Home Furnishing: Top Buzz Rankings
US Retail Home Furnishing: Top Buzz Improvers
US Retail Home Furnishing: Top Buzz Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

A BestBrand Communications Pack is available for brands who have achieved Top Ten Status. Please contact us on bestbrand@yougov.com

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