2016 Annual Rankings

2016 - Annual Rankings: US Hotels

For the fifth year in a row, Marriot has come out as number one for hotel brands in the US.

Hilton, on the other hand, is experiencing being on the improvers rankings for first time and in the number one spot. The company introduced Tru by Hilton hotels back in January as midscale hotels for business and leisure for a younger audience. Since then Hilton has made plans to construct these properties around the nation.

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US Hotels: Top Buzz Rankings
US Hotels: Top Buzz Rankings
US Hotels: Top Buzz Improvers
US Hotels: Top Buzz Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

A BestBrand Communications Pack is available for brands who have achieved Top Ten Status. Please contact us on bestbrand@yougov.com

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