2016 Annual Rankings

2016 - Annual Rankings: US Dining Casual

This year, the top Buzz rankings welcomes IHOP to the top five. IHOP'S entrance into the top five, may be influenced by the company’s new message: “Eat up every moment” and revival of perks like Kids Eat Free promotion which took place in August.

Throughout 2016 Chuck E Cheese has seen success as the company introduced a new menu that caters to adults and parents, resulting in increased positive perception from visiting adults.

The other four improvers: The Cheesecake Factory, Cracker Barrel, IHOP and California Pizza Kitchen are new to the list.

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US Dining Casual: Top Buzz Rankings
US Dining Casual: Top Buzz Rankings
US Dining Casual: Top Buzz Improvers
US Dining Casual: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing scores in years 2015 and 2016. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

A BestBrand Communications Pack is available for brands who have achieved Top Ten Status. Please contact us on bestbrand@yougov.com

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