2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Top Buzz

#1 Amazon
Nothing seems to stop the online retailer. After having set up effective one-hour delivery in select locations across America, the online giant has announced plans to open a retail outlet in New York City and a new all encompassing voice controlled device – the Echo.

#2 Netflix
The media outlet known for having created millions of “binge watchers” continues on its way to the top with its always-expanding catalogue of original series. To cord-cutters' delight, the streaming service upped its game this year by making available all seasons of the hit 90’s show Friends while broadcasting new seasons of House of Cards and Orange is the New Black.

#3 YouTube
Happy 10th birthday YouTube! After having launched a specific website dedicated to kids, the online leader of music video streaming continues to focus on content creators, promoting several of their projects, investing in new content and even arranging for some of them to interview President Obama.

#4 Cancer Treatment Centers of America
A clear and consistent message is key to a polished brand, as Cancer Treatment Centers of America’s position seems to show. The hospital chain is the sole health care company featured in our top 10 thanks to a well-delivered focus on fighting what is arguably one of the greatest threats to human life.

#5 Subway
The largest fast food chain in the world seems to never miss out on any trends. This year it decided to forgo the use of artificial ingredients in its menu and showed America how much it loved guacamole by making it a permanent addition to its list of add-ons.

#6 Apple
It’s been a busy year for the giant of Cupertino. The most valuable company in the world launched a highly anticipated smartwatch, invested heavily in its ApplePay program and expanded retail partnerships, , all while reimagining its signature laptop. You’d imagine that these announcements would take center stage, but the company managed to overshadow them with the launch of its own streaming apps, Apple music and Beats Radio.

#7 Samsung
With a growing TV market share and a smartphone that many considered to be the best Android device to ever hit the market, it’s no wonder that the Samsung brand continues to shine yet again.

#8 Google
“Do not tamper with something that’s not broken”. It’s seems following the famous adage worked for Google, which garnered sufficient Buzz to make the top ten once again. Good news for a company that still has major projects in the works like self-driving cars and a revamped Google Glass.

#9 Ford
After a year of transition which saw the company undergo a CEO change, it seems the company is still trying to find its footing. Although the period has been mixed for the American manufacturer, the decided focus on the Lincoln brand might just bring about the momentum needed for Ford to regain the unbeatable shine it once had.

#10 Lowe's
The home improvement company is still committed to delighting its costumers all over the world. After announcing it would phase out all products containing several pesticides that may damage honey bees, Lowe’s announced it would provide 3D printing options to costumers to allow them to create and produce the items that best reflect their personality.

US: Top Buzz Rankings
US: Top Buzz Rankings

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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