2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Top Buzz Improvers

#1 General Motors - #4 Chevrolet - #5 Buick
After a rough couple of years that featured a bankruptcy, a recall that involved more than 20 million vehicles, and a controversy surrounding faulty ignition systems, the brand is now moving forward and finding its way to consumers’ hearts. Over the past year, CEO Mary Barra has made it her goal to change company culture to make sure errors of the past are not forgotten and not repeated. According to Americans, she seems to be doing a tremendous job as General Motors is our ranking’s best improver.

The work done over at GM seems to benefit all of its brands overall as Chevrolet and Buick are also among our best improvers.

#2 Target
The company seems to have mastered the way to overcome very bad news, following the late 2013 data breach, Target underwent thorough change and managed to command one of the best improvements in brand perception of the period. The company is now looking forward with the new CEO recently announcing a partnership with CVS to better their health services.

#3 Trivago
The German company is shaking up the online travel industry thanks to its Trivago guy. The company is now leading its rivals in Buzz score and Buzz improvement and is experiencing record bookings through its website.

#6 Royal Caribbean Cruises
With short getaways becoming increasingly popular, the established leisure company decided it will continue to offer short cruises with new itineraries starting 2016. And in order to give its costumers the perfect adventure, the cruise line is upgrading its Majesty of the Seas ship with free, unlimited Internet, water rides, an enhanced casino and a poolside movie screen.

# 7 Flonase
Few products have skyrocketed to a top position in so little time. Flonase, GlaxoSmithKline’s new allergy medicine has already generated more than a $100,000,000 in sales after being approved by the FDA for over-the-counter sale in the US. The allergy relief medication manages one of the best buzz improvement scores at this time.

#8 Netflix
The streaming service known for having created millions of “binge watchers” created a trend that keeps it in the top improvers list. To cord-cutters’ delight, the streaming service upped its game this year by making available all seasons of the hit 90’s show Friends while broadcasting new seasons of House of Cards and Orange is the New Black.

# 9 Amazon Instant Video
The streaming service from Amazon is taking advantage of two positive waves. Cord cutters are increasingly searching for new ways to consume media and Amazon is offering one of the best deals out there, with original content like Transparent recently wining the Golden Globe for best TV series. Furthermore, the bundling of the service with the highly popular Prime membership exposes an audience of millions to the streaming service.

#10 Princess Cruises
The company celebrated its 50th anniversary with a blast. Princess featured a Regal Princess float in the 126th Rose Parade held on January 1st in Pasadena, California. The opportunity was simply perfect to showcase its newest ship and organize a reunion of the original cast of the 1970s show, The Love Boat.

US Top Buzz Improvers
US Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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