2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Travel Agents

The German site Trivago is shaking up the online travel industry thanks to its Trivago guy. The company is now leading its rivals in Buzz score and Buzz improvement and is recording new heights in web-bookings. The website steals the top spot from Priceline.com and manages to be the only improver of the season.

Travel Agents: Top Buzz Rankings
Travel Agents: Top Buzz Rankings
Travel Agents: Top Buzz Improvers
Travel Agents: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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