2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Retail Clothing

Victoria's Secret continues to bask in the glow of pop-star Taylor Swift. The notoriety of the famous New Yorker - who has already sung twice at Victoria Secret Fashion shows – is reaching new heights, likely helping Victoria Secret and its angels to keep the top spot.

Neiman Marcus is the top improver this year, bouncing back after their late 2013 data breach

Retail Clothing: Top Buzz Rankings
Retail Clothing: Top Buzz Rankings
Retail Clothing: Top Buzz Improvers
Retail Clothing: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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