2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Spirits

The top selling American brand Jack Daniel’s tops the Buzz rankings for spirit in the US. The brand recently rolled out its newest product, Jack Daniel’s Tennessee Fire to stores all over the country. The cinnamon flavor is the second Jack Daniel’s flavored variation. The brand released Tennessee Honey in 2011. Dewar’s was the only improver in the category.

Spirits: Top Buzz Rankings
Spirits: Top Buzz Rankings
Spirits: Top Buzz Improvers
Spirits: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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