2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Insurance

People are still talking about Geico’s ads and for good reason. The latest ad from the company managed to nab the top prize at a creative film grand prix. No wonder then that the Insurance company tops this year again our insurance brands list.

Liberty Mutual is top improver of the season. The brand has recently expanded its sports partnership program and became an official sponsor of US soccer.

Insurance: Top Buzz Rankings
Insurance: Top Buzz Rankings
Insurance: Top Buzz Improvers
Insurance: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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