2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Hospitals

Focusing on a clear and simple message has helped Cancer Treatment Centers of America to top our list of best-perceived hospital brands. The commanding lead the brand has over the rest of the chart is a testament to the success the chain has had in positioning itself in a difficult market.

The strategy has been so successful that the brand even managed to acquire a top spot – the fifth – in our overall top 10, showcasing the efficacy of their branding.

Hospitals: Top Buzz Rankings
Hospitals: Top Buzz Rankings
Hospitals: Top Buzz Improvers
Hospitals: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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