2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Hair and Skincare

Dove has long established itself as a brand that did things differently by presenting its soaps as being one-fourth moisturizing lotion.

The brand’s real beauty campaign that featured women of all ages and shapes in order to depict beauty turned ten last year and still continues to inspire women worldwide. Dove is the best perceived hair and skin care brand in America.

Hair & Skin Care: Top Buzz Ranking
Hair & Skin Care: Top Buzz Ranking
Hair & Skin Care: Top Buzz Improvers
Hair & Skin Care: Top Buzz Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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