2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Beer

The famed Boston lager, Sam Adams, tops the mid-year Buzz rankings for beer followed by industry giant Budweiser.

Stella Artois was best improver and went all out this year to spread awareness. At the beginning of the year the Belgian beer launched its first global social impact campaign in partnership with water.org. The initiative called “buy a lady a drink” invites consumers to help provide clean water to underprivileged countries.

Beer: Top Buzz Ranking
Beer: Top Buzz Ranking
Beer: Top Buzz Improvers
Beer: Top Buzz Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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