2015 Mid-Year Rankings

2015 - Mid-Year Rankings: US Apparel and Footwear

Nike tops our category this year thanks likely, to an overwhelming presence online. The sports company managed recently to get the lion share of the 2.87 million tweets related to the Women’s World Cup.

With people increasingly searching for novel ways of exercising, edgy brand Lululemon managed to overcome the backlash resulting from a batch of translucent pants and an unfiltered response from their founder, Chip Wilson.

Apparel & Footwear: Top Buzz Rankings
Apparel & Footwear: Top Buzz Rankings
Apparel & Footwear: Top Buzz Improvers
Apparel & Footwear: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.​

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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