2015 Annual Rankings

2015 - Annual Rankings: US Retail Discount

Amazon has been dominating the leaderboard for US brands since 2013 and tops out the Discount Retail category by a considerable margin. A standout year for Amazon, their “Prime Day” with exclusive deals for Amazon Prime members, and commemorating Amazon’s 20th birthday, surpassed their 2014’s Black Friday sales.

Find out about the profile of Amazon customers with YouGov Profiles Amazon»

Target’s recovery continues and it is leader of the sector improver list.

Retail Discount: Top Buzz Rankings
Retail Discount: Top Buzz Rankings
Retail Discount: Top Buzz Improvers *
Retail Discount: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.

* Biggest improver charts show the top 5 brand movements. If the top 5 scores in the sector have negative scores, only the brands with positive movement are shown. Please contact us at brandindex@yougov.com for more information”

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