2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: US Minorities

US Top Buzz: Hispanic
US Top Buzz: Hispanic
US Top Buzz: African American
US Top Buzz: African American
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014. Scores are representative of this segment.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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