2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: US Travel Agents

Priceline does it again, but this year takes a less commanding lead of the online travel category. Hotwire is in hot pursuit at number two and is also top of the Buzz improver list. Travelocity and Expedia who last year launched a strategic partnership, are neck and neck at third and fourth place in the rankings, and second and third on the improver list.

Kaley Cuoco and the reanimated William Shatner continue as Priceline’s captains of negotiation.

Hotwire, a subsidiary of Expedia, have not let the partnership deter them, andhave been running advertisements showing how its hotel deals are better than parent partner Travelocity’s. The travel industry is a famously incestuous business.

Travel Agents: Top Buzz Rankings
Travel Agents: Top Buzz Rankings
Travel Agents: Top Buzz Improvers
Travel Agents: Top Buzz Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2014 and January to June 2013. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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