2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: US Hotel

Marriot maintained its narrow lead in the Hotels category. This year Marriott was a sponsor of Pride Week events in Washington, D.C., New York City and San Francisco. #LoveTravels, Marriott International's new inclusive ad campaign, coincides with the start of Pride Week 2014.

Days Inn managed to outshine the rest of the top improvers but in a very closely run race.

Hotels: Top Buzz Rankings
Hotels: Top Buzz Rankings
Hotels: Top Buzz Improvers
Hotels: Top Buzz Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2014 and January to June 2013. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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