2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: US Car Rental

Enterprise maintains a strong lead in the car rental category with very little movement in the rest of the top five. Even the Top Buzz improvers - Thrifty, Alamo and Dollar - have shown very little movement since 2013.

As part of its new promotional campaign to boost rentals in Europe, Enterprise Rent-A-Car unveiled a new website to make it easier for U.S. travelers to reserve vehicles in Europe.

Hertz concentrated on its loyalty program, adding mobile email alerts to provide up-to-the-minute information for its members.

Car Rental: Top Buzz Rankings
Car Rental: Top Buzz Rankings
Car Rental: Top Buzz Improvers
Car Rental: Top Buzz Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2014 and January to June 2013. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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