2014 - Mid Year Global Ranking

2014 - Mid-Year Rankings: US Beverages and Snacks

Although V8 has dropped out of the US Top 10 rankings across all categories, it still scores highest among beverage and snacks brands. V8 Splash and V-Fusion drinks have, however, come under the scrutiny of the Center for Science in the Public Interest, which formally threatened to sue the company for deceptive marketing.

Energy drinks Red Bull, 5-Hour Energy and Monster are the top three Buzz improvers for the year through June. Energy drinks took a big hit in fall 2012 over reports linking 5-Hour Energy drinks to several deaths but have been rebounding since then.

5-Hour Energy changed its marketing direction, swapping its cowboy sheriff TV spokesperson for charitable themes, such as “5-Hour Energy Helps Amazing People.” Red Bull continues to be the daredevil of the pack, with its continued sponsorship of extreme sports events, including Global Rallycross and cliff diving.

Beverages & Snacks: Top Buzz Rankings
Beverages & Snacks: Top Buzz Rankings
Beverages & Snacks: Top Buzz Improvers
Beverages & Snacks: Top Buzz Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2014 and January to June 2013. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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