2014 - Annual Global Ranking

2014 - Annual Rankings: US Millennials

Millennials: Top Buzz Rankings
Millennials: Top Buzz Rankings
Millennials: Top Buzz Improvers
Millennials: Top Buzz Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Scores are representative Scores are representative of this segment.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

2019 Top Brand Buzz Rankings

Buzz Rankings by Market

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