2014 - Annual Global Ranking

2014 - Annual Rankings: US Retail - Specialty

Lowe's has moved back into number one position after losing out to Walgreen's during the mid-year rankings. In the overall rankings Lowe's is down from number five position in 2013 to number eight but still managed a strong year financially.

The home improvement store continues to educate homeowners with helpful hints on its quirky, award winning Vines.

CVS is the biggest gainer of the year. When CVS announced a ban on cigarette sales last February the pharmacy's consumer perception and word of mouth metrics jumped to their highest levels in over 13 months​

Retail Specialty: Top Buzz Rankings
Retail Specialty: Top Buzz Rankings
Retail Specialty: Top Buzz Improvers
Retail Specialty: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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