2014 - Annual Global Ranking

2014 - Annual Rankings: US Insurance

Geico managed to hold top position in tight race for top ranked insurance companies. This year Geico accomplished a historic takeover of the number one spot in the highly competitive automotive insurance market, moving from challenger brand to top revenue earner.

Insurance: Top Buzz Rankings
Insurance: Top Buzz Rankings
Insurance: Top Buzz Improvers
Insurance: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

2019 Top Brand Buzz Rankings

Buzz Rankings by Market

Brand Rankings Archive

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