2014 - Annual Global Ranking

2014 - Annual Rankings: US Dining - Casual

Olive Garden, Applebee’s and Red Lobster maintain a strong lead ahead of the rest of the casual dining sector. Despite falling sales Olive Garden has maintained a strong lead in the sector. For only $100 their highly publicized "Never Ending Pasta Pass" saw a lucky few diners eat as much pasta as they wanted, or could possibly manage to, during the 7-week promotional period.

Top Buzz improver, Buffalo Wild Wings, has had a wildly successful year. Their stock doubled from 2013 and is up 355% since 2010. Propelled by its 21 sauces and new position, which management calls "guest experience captains the company is expanding rapidly and making strides with consumer perception.

Dining - Casual: Top Buzz Rankings
Dining - Casual: Top Buzz Rankings
Dining - Casual: Top Buzz Improvers
Dining - Casual: Top Buzz Improvers
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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