2014 - Annual Global Ranking

2014 - Annual Rankings: US Car Rental

The Top 5 positions for Car Rental companies looks exactly like last year’s. Enterprise holdings also owns, National Car Rental ranking at number four. For the second year none of the car rental companies tracked showed a positive improvement in Buzz scores.

Car Rental: Top Buzz Rankings
Car Rental: Top Buzz Rankings

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

2019 Top Brand Buzz Rankings

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