2014 - Annual Global Ranking

2014 - Annual Rankings: US Auto

Ford is top of the Auto Buzz rankings – a consistent feature in number one slot. Ford’s C-MAX hybrid ad poked a little fun at Cadillac’s “Poolside” creation.

Cadillac’s ad had stirred up its own media storm after condemning other countries for their long vacations and by championing severe work regimes “for stuff”. The Ford ad used similar camera shots but the message was rather different: “It’s pretty simple. You work hard. You believe that anything is possible, and you try to make the world better.

A brutal year for GM, which recalled a record number of vehicles with ignition switch defects, saw Chevrolet drop out of the top five from last year’s number four position.

Auto: Top Buzz Rankings
Auto: Top Buzz Rankings
Auto: Top Buzz Improvers
Auto: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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