Annual US Rankings

2014 - Annual Rankings: US

Welcome to YouGov's BrandIndex Rankings for 2014.

#1 Amazon
#1 Amazon
Amazon remains best-perceived brand in the US
#2 YouTube
#2 YouTube
YouTube tightens grip on video sharing space, announces paid subscriptions
#3 Netflix
#3 Netflix
Netflix leaps from number 12 this year’s third place
#4 Subway
#4 Subway
Subway remains one of the fastest growing restaurant franchises worldwide
#5 Samsung
#5 Samsung
Samsung continued a breakneck pace of product introductions
#6 Apple
#6 Apple
Apple is back in the top 10 after two years off the list
#7 Google
#7 Google
Google continues to evolve into home innovation, healthcare, anti-aging and robotics
#8 Lowe's
#8 Lowe's
Lowes continues its award winning “helpful hints” Vines
#9 Ford
#9 Ford
Ford this year saw the retirement of iconic CEO Mulally
#10 Cheerios
#10 Cheerios
Cheerios reintroduces their interracial family ad for the Super Bowl
#1 Amazon
#2 YouTube
#3 Netflix
#4 Subway
#5 Samsung
#6 Apple
#7 Google
#8 Lowe's
#9 Ford
#10 Cheerios

Top Overall Rankings for the US 2014 Annual Rankings

Top Buzz Rankings across all categories »
Top Buzz Improvers across all categories »

Top Rankings by Industry Category

Airlines » Amusement Parks »
Apparel & Footwear Manufacturers » Auto »
Beverages & Snacks » Cable and Satellite »
Car Rental » Hotel »
Insurance » Internet Search »
Internet Social Media » Mass Market Investment »
Networks » Oil & Gas »
Restaurant: Casual Dining » Restaurant: QSR »
Retail - Clothing » Retail - Discount »
Retail - Specialty » Technology & Telecoms »
Travel Agents »
Methodology: 

For these rankings, YouGov BrandIndex used its Buzz score, which asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz score ranges from 100 to -100 with a zero score equaling a neutral position. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.

1.2 million people were interviewed in 2014 for this research, and the same amount in 2013 for use in our improvers rankings.

The margin of error is +/- 1%.

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