Welcome to YouGov's BrandIndex Rankings for 2014.
|Airlines »||Amusement Parks »|
|Apparel & Footwear Manufacturers »||Auto »|
|Beverages & Snacks »||Cable and Satellite »|
|Car Rental »||Hotel »|
|Insurance »||Internet Search »|
|Internet Social Media »||Mass Market Investment »|
|Networks »||Oil & Gas »|
|Restaurant: Casual Dining »||Restaurant: QSR »|
|Retail - Clothing »||Retail - Discount »|
|Retail - Specialty »||Technology & Telecoms »|
|Travel Agents »|
For these rankings, YouGov BrandIndex used its Buzz score, which asks respondents: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz score ranges from 100 to -100 with a zero score equaling a neutral position. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.
1.2 million people were interviewed in 2014 for this research, and the same amount in 2013 for use in our improvers rankings.
The margin of error is +/- 1%.