2013 - Global Mid-Year Review

2013 - Mid Year Rankings: US Minorities

Top Buzz Rankings: African American
Top Buzz Rankings: African American
Top Buzz Rankings: Hispanic
Top Buzz Rankings: Hispanic
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2013 and January to June 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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