2013 - Global Mid-Year Review

2013 - Mid Year Rankings: US Travel Agents

Comparison travel sites dominate the Travel Agents rankings, with Priceline topping consumer perception with a Buzz score of 11.2. Although Priceline rose to its highest share value in more than a decade this Q1 2013 to make it the most valuable online travel agency. TripAdvisor was the only travel agent brand not to fall in Buzz score.

Top Buzz Rankings: Travel Agents
Top Buzz Rankings: Travel Agents
Top Buzz Improvers: Travel Agents
Top Buzz Improvers: Travel Agents

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2013 and January to June 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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