2013 - Global Mid-Year Review

2013 - Mid Year Rankings: US Retail - Discount

Amazon once more snagged the top spot in the discount retailer category, and is ranked second out of all US brands tracked by BrandIndex. The e-commerce giant has expanded its Kindle range, bringing back the popular 9.7 inch Kindle DX and launching the Kindle Fire HD touch-screen worldwide.

Target’s score of 22.4 placed the discount store second in the Buzz list. Target recently launched its summer campaign with a “Summer Up” commercial aimed at families planning activities for the vacation season.

Top Buzz Rankings: Retail Discount
Top Buzz Rankings: Retail Discount

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2013 and January to June 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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