2013 - Global Mid-Year Review

2013 - Mid Year Rankings: US Retail Clothing

Kohl’s is the clothing retail leader with a Buzz score of 19.9. The retailer aimed to appeal to the millennial crowd by promoting Carly Rae Jepsen’s clothing brand “Candie’s, Only at Kohl’s.” Old Navy remains a favourite with consumers, having been a top-five rated brand in the 2012 rankings, and launched a “Jennifer Loves Hoodies” campaign featuring Jennifer Love-Hewitt in June.

Top Buzz Rankings: Retail Clothing
Top Buzz Rankings: Retail Clothing
Top Buzz Improvers: Retail Clothing
Top Buzz Improvers: Retail Clothing

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2013 and January to June 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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