2013 - Global Mid-Year Review

2013 - Mid Year Rankings: US Networks

History is the network consumer pick – with a Buzz score of 29.1, the TV channel has attracted viewers with 2013 the launch of Vikings, The Bible and Men Who Built America. Programs like UFO Hunters, Swamp People and Hairy Bikers means the channel remains a diverse mix of documentary, drama and historical series. The Discovery Channel’s 2013 offerings of Deadliest Catch, Alaska: The Last Frontier and Blade Brothers have been accompanied by a 20.5 Buzz score, earning the channel second place. Food Network has been in the press over the recent firing of food presenter Paula Deen, and placed fourth in the networks Buzz ranking.

CNBC retains a negative score of -7.8, but the financial news service has improved by 2.2 points so far this year. In March, CNBC rebranded its prime time entertainment block as CNBC Prime, introducing reality series Car Chasers and Treasure Detectives in a bid to appeal to a wider audience.

Top Buzz Rankings: Networks
Top Buzz Improvers: Networks
Top Buzz Improvers: Networks

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2013 and January to June 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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