2013 - Global Mid-Year Review

2013 - Mid Year Rankings: US Insurance

Perhaps it is the power of the mascot that has kept Aflac and Geico top of the insurance Buzz list so far this year. The Aflac duck and Geico gecko have both been featured in 2013 spots for the two brands, which came first and second respectively in the insurance Buzz ranking. State Farm dropped from 1st in 2012 to 3rd by mid-2013 – this year’s “Talking Mime” commercial has tried to give the insurance name a humorous edge.

AIG has seen a 2.2-point lift from 2012, the biggest rise among insurers this year. American International Group began its “Thank You America” advertising campaign in January 2013, which offered statements from company chiefs offering their thanks for the bailout assistance received from the US government in 2008.

Top Buzz Rankings: Insurance
Top Buzz Rankings: Insurance
Top Buzz Improvers: Insurance
Top Buzz Improvers: Insurance

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2013 and January to June 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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