2013 - Global Mid-Year Review

2013 - Mid Year Rankings: US Hotel

The Marriott hotel brand continues to lead its industry sector in mid-2013, with Marriott and Courtyard by Marriott making it to the top five Buzz list. The hotel company has been operating for more than 80 years, and made a bid in June to appeal to younger travelers by launching a new interactive website and improving its mobile check-in facilities.

There has not been a major movement in perception so far this year among the hotel chains, although budget brands Econo Lodge, Super 8 Motels and Red Roof Inn saw small uplifts in the previous 6 months.

Top Buzz Rankings: Hotel
Top Buzz Rankings: Hotel
Top Buzz Improvers: Hotel
Top Buzz Improvers: Hotel

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2013 and January to June 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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