Ford has motored on with a Buzz score of 31 in mid-2013, the highest in the category, and continues to command the sector after a Buzz lead in 2011 and 2012. The carmaker posted its highest profit-earning quarter in a decade this Q1 2013. Honda (2nd) and Toyota (3rd) have both gained coverage for developing more energy-efficient models this year.
Chevrolet gained a boost of 4.5 points since the same period in 2012, and its home company General Motors also gained in Buzz by 4.3 points. The GM brand achieved a landmark earlier this month with its re-entry into the S&P 500 after a long recovery from bankruptcy in 2009.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2013 and January to June 2012. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.