2013 - Mexico Mid-Year Review

Amusement Parks

Disneyland and Disney World top the theme park list after launching a campaign to attract families for the summer. The movie brand began advertising in January 2013 with a range of TV spots, with the tagline “Let the Memories Begin.”

Six Flags made the top five following a financial comeback – the park brand has gone from heavy debt to record profits in recent years. Six Flags has been advertising its new attractions for the summer, including the The Cirque Dreams Splashtastic event and 400-foot Texas Skyscreamer.

None of the Amusement Park brands achieved positive Buzz improvement during the period measured.

Top Buzz Rankings: Amusement Parks
Top Buzz Rankings: Amusement Parks
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2013 and January to June 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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