2013 - Global Mid-Year Review

2013 - Mid Year Rankings: US Airlines

Southwest is soaring above its rivals in the Airlines sector, with a Buzz lead of 18.3 ahead of budget airline JetBlue’s 4.3 points. Southwest recently made the most of its position as America’s largest domestic airline in a series of commercials aired from March 2013 telling the airline’s history since it began in the 1970s. It also topped the list in 2012.

American Airlines and US Airways topped the list of biggest improvers so far in 2013 – a possible outcome of consumers responding to the proposed merger of the two airlines. American Airlines leads the improvers pack with a Buzz rise of 11.4 vs. the same period last year, bringing it out of negative perception. American has been on an upward trajectory this year, posting its best-ever Q1 profit since 2000.

Top Buzz Rankings: Airlines
Top Buzz Rankings: Airlines
Top Buzz Improvers: Airlines
Top Buzz Improvers: Airlines

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between January to June 2013 and January to June 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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