2013 - US Mid-Year Review

2013 - Mid Year US Rankings

Welcome to YouGov's BrandIndex Rankings for 2013.

Ford
#1 Ford
Ford has driven up the Buzz list to gain first place after strong sales of Focus and Fusion models
Amazon
#2 Amazon
The brand with the smiling package, Amazon, has kept consumers happy with an ever-growing online range
Subway
#3 Subway
Subway inches down the list this year, but Super Bowl commercial and Avocado Love spots keep the brand current and ahead of all of other dining brands
History
#4 History
History has reeled in viewers with a new season of Vikings and more drama and documentary series
Lowe's
#5 Lowe's
Lowe’s scores high in the rankings after embarking on summer social media campaign for do-it-yourselfers
V8
#6 V8
V8 has been on a marketing kick to boost the brand for vegetable and non-vegetable lovers alike
Walgreen's
#7 Walgreens
Walgreens moved from 13th to 7th this year amid a health-focused spot “Yoga”
YouTube
#8 YouTube
YouTube is top of the social media pile and gained attention for its LGBT “Pride” video
Kindle
#9 Kindle
Kindle has fired up positive perception amid strong sales of the Fire HD and launch of Amazon Coins
Cheerios
#10 Cheerios
Cheerios returned strong scores following the cereal’s “Just Checking” family spot
Ford
Amazon
Subway
History
Lowe's
V8
Walgreen's
YouTube
Kindle
Cheerios
People Illustration

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