2013 - US Mid-Year Review

2013 - Mid Year US Rankings

Ford
#1 Ford

Ford has driven up the Buzz list to gain first place after
strong sales of Focus and Fusion models

Amazon
#2 Amazon

The brand with the smiling package, Amazon, has kept consumers
happy with an ever-growing online range

Subway
#3 Subway

Subway inches down the list this year, but Super Bowl commercial and
Avocado Love spots keep the brand current and ahead of all of other dining brands

History
#4 History

History has reeled in viewers with a new season of Vikings and more drama and documentary series

Lowe's
#5 Lowe's

Lowe’s scores high in the rankings after embarking on
summer social media campaign for do-it-yourselfers

V8
#6 V8

V8 has been on a marketing kick to boost the brand for
vegetable and non-vegetable lovers alike

Walgreen's
#7 Walgreens

Walgreens moved from 13th to 7th this year amid a health-focused spot “Yoga”

YouTube
#8 YouTube

YouTube is top of the social media pile and gained attention for its LGBT “Pride” video

Kindle
#9 Kindle

Kindle has fired up positive perception amid strong sales of the
Fire HD and launch of Amazon Coins

Cheerios
#10 Cheerios

Cheerios returned strong scores following the cereal’s “Just Checking” family spot

Ford
Amazon
Subway
History
Lowe's
V8
Walgreen's
YouTube
Kindle
Cheerios
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