Global Rankings 2013

2013 - Annual Rankings: US Travel Agents

Back in 2012 Priceline killed off its Negotiator by pushing him off a bridge only to see him return in 2013 with a secret negotiator daughter (Kaley Cuoco). The category leader boosted annual ad spending to more than $1 billion for the first time, extending its lead over Expedia in the hotel-booking market.

Ever the innovator, In 2013 Priceline launched a mobile travel app that enables adventurous, or indecisive, travelers to search for flights and access real-time pricing without defining their destination.

Travelocity was the only brand to see a positive improvement in Buzz over 2012.

Top Buzz Rankings: Travel Agents
Top Buzz Rankings: Travel Agents
Top Buzz Improvers: Travel Agents
Top Buzz Improvers: Travel Agents
Methodology: 

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2013. The Buzz Improvers chart ranks the brands with the highest increase in Buzz between Jan-Dec 2013 and the same period in 2012. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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